Adverting Program

Finrazor is an independent crypto fintech observer, focusing on important events and news, revealing statistics and analytical data, and educating its users with elaborated editorials. Our audience includes a wide range of crypto- and blockchain-related people: enthusiasts, traders, and investors. The broad scope makes Finrazor a perfect place to air your message.

In order for your project to enjoy public attention, we created different advertising formats.

Cases

  • Press Release or Event Announcement
  • Submitted Article
  • Narrative Article
  • Interview
  • Interview with an Expert
  • Banner Ads

Note: we care about the content of our platform, so every project will be initially reviewed by our partners, ICORating analysts, to comply with the basic requirements.

Press Release or Event Announcement

This will suit you if you have a ready message and seek another means of distribution among the target audience.

Details:

  • your text
  • our editing*
  • our custom illustration
  • featuring in the Opinion section for 3-5 days
  • featuring in Daily Digest as a sponsor
  • featuring in Finrazor News Aggregator and relevant website categories
  • a twit and a Telegram post in prime time

*we may suggest some tweaks in order to meet the Finrazor standards. Anyway, feel free to ask for feedback and details anytime.

The Press Release or Event Announcement will carry a ‘Promo’-label.

Submitted Article

This is a material written by you, on a trending topic, complemented with relevant info about your product. It implies our editorial supervision: after examining your objectives, we will suggest a set of topics to select from, in order for you to declare yourself as an expert, hit the trends and promote the product itself.

  • our primary research and suggestions for the topic selection
  • your text
  • our editing
  • our custom illustration
  • lockup on the main page for 24 hours
  • featuring in the Opinion section for 3-5 days
  • featuring in Daily Digest as a sponsor
  • featuring in Finrazor News Aggregator and relevant website categories
  • a twit and a Telegram post in prime time

The Submitted Article will carry a ‘Promo’-label.

Narrative Article

Our analytical and editorial team will examine and observe your project and make a story about it. After a careful discussion with the analysts and editors on our part and key people on your part, we will elaborate a narrative article. There we will explain your domain and highlight the problems, and promote your problem-solving skills, cover the project’s milestones and shed more light on your goals — in an accessible way, enriched with data and references.

  • our primary research and suggestion for the topic
  • discussion (we may request for extra data later)
  • our text and your approval
  • our custom illustration
  • lockup on the main page for 24 hours
  • a repeated link in Finrazor materials (Facts or Highlights) at least 2 times during the next month
  • featuring in the Opinion section for 3-5 days
  • a twit and a Telegram post in prime time
  • repost via ICORating social media: Twitter and Telegram
  • due to the material uniqueness, out community managers will be able to spread and discuss it via selected subreddits
  • a designed PDF

The Narrative Article will contain a label ‘Collaboration’.

Interview

An interview is the most efficient way to broadcast one’s views rich and loudly, especially if it is not spontaneous and follows a certain line.

A prepared extensive discussion with one or several project representatives on a trending topic, enriched with examples from your hands-on experience. This is a win-win situation: not mere advertising, but also a long-lived story, serving the industry development.

Generally, this option includes:

  • a primary consultation and topic selection
  • the conversation itself
  • edited, proofread and complemented with extras (references, explanations, infographics, etc.) material
  • a metaphorical illustration
  • publishing and promotion
  • lockup on the main page for 24 hours
  • a repeated link in our minor materials (Facts or Highlights) at least 2 times during the next month
  • featuring in the Opinion section for 3-5 days
  • a twit and a Telegram post in prime time
  • repost via ICORating social media: Twitter and Telegram
  • due to the material uniqueness, our community managers will be able to spread and discuss it via selected subreddits
  • a designed PDF

The material will carry a label ‘Collaboration’.

Interview with an Expert

The invited expert will give an assessment for your project. He will point out the strong and weak points, help to shape the attitude towards the product and engender maximum customer loyalty. Naturally, the main storyteller will be you with the advisor’s comments complementing the article.

Basically, you will get everything from the Interview case plus a consultation session. Surely, we will decide what exactly to include in the publication. We will suggest an expert, depending on your subject field and current challenges and objectives.

The material will carry a label ‘Collaboration’.

Banner Ads

A vivid and eye-catching static or dynamic image with a direct link to your product. The easiest way to drive attention, which can be combined with any case as well.

  • the main page placing
  • 725×189 px, .png or .gif
  • only one client occupies their place for 14 days
  • featuring in Daily Digest as a sponsor
  • a twit and a Telegram post in prime time

If necessary, we can create the banner for you — in that case, we will discuss the idea and agree on its style.

Platforms

Get in touch

Our goal is to develop the industry at large. We can either combine or create new ways of collaboration like quests or contests, make an exclusive report from your event, or a series of materials. We’re open for discussion.

Drop a line to our CMO — Anastasia:

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