BAT Token Flies High

BAT Token Flies High

BAT tokens are now available in Coinbase Pro platform; BAT price and volume surged, various theories surfaced

Coinbase Pro announced the tokens are open for incoming transfers. Trading of BAT/USDC pairs will commence after liquidity is set.

Four Phases of BAT Launch

Coinbase Pro detailed the trading stages for the launch of BAT. The four stages encompass the entire trading process before the tokens can be fully traded.

The first stage is transfer-only. This began on 2 November. The second is post-only, where users can post limit orders. The limit-only phase follows, where matching of orders will occur. And then full trading.

Surge due to Insider Trading?

Prior to the Coinbase Pro announcement, market observers noticed the token seemingly pumped in price. This fueled to assumption that the increase of token price was due to insider knowledge.

The ‘Coinbase Effect’

Another assumption has been coined as the Coinbase Effect. The effect ascribes a token’s possible price hike comes with being listed on the platform.

At the time of writing, Brave browser’s Basic Attention Token (BAT) is up 8.08% and trading at $0.3210. Its 24-hour volume has touched $20 million.

Though available on the Pro platform, BAT is not yet accessible in Coinbase.com.

BAT

0.1278 USD
-1.64%

USCOIN

0.7566 USD
0.00%

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Brave Blockchain Browser Adds New Twist to the Old Revenue Model for Viewing Advertisements

With the advent of the digital age, all sorts of content were at the fingertips of people. However making money out of this was a bit tricky, most people would be unable to or simply unwilling to pay for that content. Companies then started using another model, as they identified an opportunity to market to a large section of the population. While the debate about the ethics of this model continues, there is no doubt this is a major reason that keeps most of the internet free. Now a crypto funded browser, Brave, has implemented this model but says it is going to pay users for viewing advertisements. Who is Brave? Brave Browser is a free and open source chrome variant that stresses the need to uphold the end users privacy. While the browser blocks ads and website trackers, it has been working towards a pay-to-surf business model. Since their trial run in the middle of last year, the company has received an almost equal amount of praise and hate. Many have lauded the incredible speeds at which the pages load, the advanced ad tracking it supports and the generous revenue split to users for money made from advertisements. yet many have derided the company's “double dipping” model, of using someone else's work and using their own ads, thus limiting the other person's ability to profit from it. Perhaps the best way to sum it up, as a reviewer noted “Brave is an interesting idea, but generally it's rather frowned upon to stick your own ads in front of someone else's” How does it work? The ICO-funded browser has been trialing their system which displays their own advertising over the internet. The platform will let users opt-in and view up to twenty ” privacy respecting ads” a day. Each view will pay the user a certain amount in Basic Attention Tokens [BAT], the platforms native currency. At the moment, the company announced, users will receive 70% of the total revenue from ads they view. This works well for the end user and Brave themselves, however, the actual content owners and publishers are caught in a lurch as they lose out on marketing revenues. Pointing this out the CEO of the Newspaper Association of America, David Chavern, said that Brave's idea “should be viewed as illegal and deceptive by the courts, consumers, and those who value the creation of content”. While the content publishers are welcome to join into the ecosystem, there have been no notable tie-ins. This might be primarily due to the fact that the browser might still be considered a small fish. It has had a total of 2.2 million downloads. To put that in perspective, Google has more than 1.2 billion users. A Brave new rewards program Still, to remedy this issue, the browser also has The Brave Rewards program. It is a voluntary system that is described as an ” anonymous donation system integrated directly into the Brave desktop browser. Though off by default, can be easily switched on with the slider. Publishers and creators who wish to participate in Brave Rewards can join by signing up via our publisher portal.” When the user turns on Brave Rewards, the browser starts keeping a tab of how long the user was on a site. Then depending on their attention span, each site is rewarded with the user's monthly BAT contribution, divided amongst the different sites. This is linked to their Brave Ads which lets people opt into their pay to view model. It lets a person browsing, earn BAT for their attention. However, when used, the browser starts tracking the user's preferences, ostensively to display occasional relevant marketing material. Rise of privacy concerns. While there is little doubt that advertising is the most suitable model to let companies pay their running costs while providing free or heavily discounted content. This is increasingly becoming an issue as the user's privacy is encroached upon, usually with gay abandon. Unsurprisingly this has led to a boom of AdBlockers and other companies that place more emphasis on privacy. Such a reaction has cost millions of dollars in ad revenue to content creators. It has also led to many advertisers now looking at other ways to market their products. Another major question is the issue of false and misleading advertising. This “malvertising” creates an environment of distrust even though publishers are usually never directly responsible. However, such scams make users wary and lead to advertisers questioning the profitability of this path. Another solution that does not alienate. The most common alternative to an advertisement model is a subscription/direct pay model. The issue with this is that it will disaffect a majority of users who can ill-afford to pay. Thus the solution being espoused by Brave is fascinating in its possibilities. Unfortunately, it does not consider an important aspect of the internet, the content creators. Most of these people are professionals and need to be compensated. That remuneration can only be expected if the publisher can garner income, something that can only be generated by advertisements. It is thus clear that, at the moment, one model favors those who access content while the other is more inclined towards those who create it. There is thus a clear need of an alternative. Until last year, Brave had been working on a model that outright banned promotion activity on their platform, they have now changed their approach. While this pays the end user, it does so by replacing ads on other peoples website, leaving content creators as the losers in the equation. One solution could be streamlining the brave rewards program and ensuring that good content gets the support it deserves.
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BAT Outperforms Bitcoin, XRP On New Brave Browser “Rewards” Feature

Brave Browser Announces BAT “Rewards” Feature On Tuesday, Brave Browser, a crypto-friendly internet application headed by the founder of Mozilla Firefox, Brendan Eich, made a surprising announcement, seemingly aiming to start of 2019 with a proverbial bang. Via a company release, conveyed through its in-house blog, the Brave and Basic Attention Token (BAT) team, which consists of Eich, coupled with an array of fintech, Silicon Valley, and crypto veterans, revealed that it would be previewing “opt-in ads in [the] desktop browser developer channel.” While this feature sounds nebulous, there’s more to this integration than meets the eye. In fact, as broken down in a PC Magazine feature article, this new advertising model will allow common Joes and Jills to earn crypto, in the form of BAT, and potentially other rewards in the feature. This new offering, dubbed Brave Rewards, will siphon 70% of earned ad revenue to users who agree to view advertisements. The remaining 30% will be paid to Brave’s war chest — a likely controversial play, but one necessary for the blockchain project’s long-term survival. Rewards will be available via Brave’s developer/test browser edition. It wasn’t exactly divulged when the innovative feature would hit the publics’ desktops, but the following GIF is how the feature will work: Looking outwards, the Brave team revealed that they expect opted-in users to earn upwards of $60 to $70 a year in the near future, with their preliminary projections predicting that $224 a year could be earned by 2020 through Brave’s in-house ecosystem. While this sounds great — an effective free $224/year for viewing ads — like all things too good to be true, there’s a catch. At the time of writing, Brave has announced support for BAT token withdrawal, as the company wants Rewards’ users to reward their favorite content creators, whether it be large new portals or Youtubers. After this feature goes live successfully, Brave intends to activate “publisher-integrated ads,” which will allow content creators to feature “private ads” on content creators’ pages through the startup’s systems. The company subsequently explained its Brave Ads offering and its applications/benefits from a top-down perspective, writing: With Brave Ads, we are reforming an online advertising system which has become invasive and unusable. Users have turned to ad blockers to reclaim their privacy from ads that track them and sometimes even infect them, and publishers are finding it increasingly difficult to earn ad revenue to sustain quality content with intermediaries that collect huge fees. It is important to reiterate that at this time, this newfangled feature is technically in its beta phase. Due to this positive news, the popular altcoin, which recently gained the support of industry powerhouse Coinbase, has posted a respectable price gain. At the time of writing, BAT is currently valued at $0.125 apiece, posting a 3% in the past 24 hours. The crypto, currently the 36th in this market’s standings, is currently outperforming Bitcoin (BTC) by 2.7%, and Ethereum (ETH) by 2.4%. Crypto Lulls: Bitcoin, Ethereum, XRP Post Barely Any Movement In the same vein of cryptocurrency prices, the broader market has posted close-to-zero movement in the past 24 hours. Per data from Coin Price Watch, BTC has found itself at $3,645 — a mere 0.58% gain over the past day. Other leading crypto assets have also posted slight gains, but have still underperformed BAT. XRP, the go-to asset for fintech upstart Ripple, is up 1.27%, as it sits just shy of the $0.33 price level at $0.3296. ETH, which recently tumbled due to the delayed Constantinople fork, has found itself up by 2%, regaining a portion of the losses incurred yesterday. While the market is trending slightly positive, some analysts expect that BTC is ready to dive. Speaking to MarketWatch, Jani Ziedens of Cracked Market claimed that BTC, if truly oversold, should be posting monumental gains right now, rather than finding itself in an extended lull. So, Ziedens added that this “lethargic base” indicates that demand is limited, “incredibly weak” even, and as such, lower crypto bottoms may be inbound. BAT Title Image Courtesy of Descryptive.com via Flickr The post BAT Outperforms Bitcoin, XRP On New Brave Browser “Rewards” Feature appeared first on Ethereum World News.
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