Ethereum will get human-readable addresses. Minds + Machines Group Limited (MMX) will make it possible
All Ethereum holders will be able to register their name under .luxe registry and link it to their wallet. These name will be usable for all smart contracts and DAPPs.
Since the beginning, the human-readable blockchain addresses were the thing that everyone needed desperately. The hexadecimal address, containing 40 characters, is impossible to memorize, it's simply not for humans. This creates the opportunity for various fraudulent activities, like the malware running in the background, that changes user's addresses in the clipboard to its own private wallets. Only a very cautious user will notice that something's wrong. That's the weakness of the design.
One of the few good things that EOS offered, was the introduction of human-readable addresses. And it was also one of its selling points: Ethereum doesn't have it, Bitcoin doesn't have it, but EOS has it. At the same time, various projects often borrow ideas one from another, and it's not that hard to implement, so it was only a matter of time.
It would be great to have an address FinRazorKoohlAuthor.luxe instead of 0xcfcfc0037346849773738, as it would be easy to remember, and would make it harder to mess up.
However, it should be taken with some skepticism, because by the looks of it, it's gonna be handled by a centralized server, which leaves a question: what if someone hacks the MMX server and changes all addresses behind aliases to his own? But there's nothing that can be done about it, it's the one way or another. You can still use your public hexadecimal address if you want to.