A couple of weeks back BitcoinExchangeGuide had reported that Houston hospitality mogul, Tilman Fertitta, announced that his luxury car dealership would accept bitcoin and bitcoin cash. In retrospect, it seems like the market was ready for the move, as he has already found his first bitcoin customer. On September 17, Ken Bridge, the owner of a local restaurant group Delicious Concepts (Ritual, Ready Room, Blackbird Izakaya, etc), used a portion of his bitcoin holdings to purchase a Bentley Continental GT. He appears to be the first person in the country to use cryptocurrency to buy a vehicle from a dealership. “I have always had tremendous respect for Tilman and all that he has accomplished, and I wanted to demonstrate my support towards his pioneering efforts,” Bridge said in a statement. “Blockchain and crypto are undoubtedly the technologies of the future, and I applaud Tilman for making massive strives in Bitcoin consumerism.” The list price for a Continental GT spans from around $220,000 to $320,000, but Bridge has been a long time investor in bitcoin, so says his dollar cost is much lower. He first bought into bitcoin when it was $648, and tries to take advantage of any price dips to invest more. Bridge is such an advocate for cryptocurrency that he has implemented a blockchain-based loyalty reward system in his restaurants. This has a companion app, enabling users to order dishes through their mobile phones. With each purchase, a customer earns proprietary Roobee Coin, which can be redeemed at participating outlets. Bridge’s ultimate goal is to list Roobee Coin on crypto exchanges. “Still today, most people remain unaware of the potential of blockchain and cryptocurrencies, and the global impact they will have on all of us in the very near future,” Bridge added in the statement. We also see that the Houston Rockets have partnered with AntPool for this upcoming NBA season as the owner continues to show he is a bitcoin and cryptocurrency bull by leading the adoption in the professional sports world.